REALTOR® · Greenfield, WI
Your Realtor in the Milwaukee area.
Selling, buying, or both. A broker who answers the phone and explains every step. Rely on Rich.
- 25+ yearsin the business
- Hundredsof homes sold
- Over 100five-star Google reviews
- Licensed brokersince 2006
BusinessRate Best of 2025 and 2026Awarded to Realty Experts LLC, Real Estate Agency, Greenfield, Wisconsin, powered by Google reviews. See the reviews behind it
Google reviews
Over 100 five-star reviews
Take a look at what clients say about Realty Experts
“Rich and his team are great communicators. …”
“… We felt well-informed and supported every step of the way. …”
“… He clearly knows his market and his craft. …”
“Rich was an absolute pleasure to work with! He was on top of things every step of the process. …”
“Rich was a joy to work with! He took our wants and needs into consideration while working with us to find our forever home. …”
“Rich was amazing! He was very professional, knowledgeable, and gave us as much insight as possible throughout the process. …”
“… He has a ton of industry experience and local knowledge which helped our house sell quickly and over asking. …”
“… We would recommend Realty Experts to anyone looking to buy or sell a house.”
“Rich with Realty Experts exceeded all expectations- selling my home in one day while making the entire process smooth and straightforward. …”
“… He is By far the best agent I’ve worked with.”
“… We are so happy with how smoothly things went with selling our house and also buying a new home all at the same time! …”
“… I would definitely recommend Rich to my family and friends …”
How I work
A broker who picks up the phone
People want answers now. When you call, I answer. If I do not know something, I find out and tell you when you will hear back.
I explain every step so you can decide with confidence. If a home is wrong for you, I say so. If a deal gets rough, I hold it together until it closes.
Answer the phone. Give the answer. Explain the next step.
The move most of my clients make
Sell the home you have. Buy the one you want.
The fear is always the same: a gap with nowhere to live. I work with several trusted loan officers so the sale, the purchase and the loan move in step.
Before you list
We talk through timing, price and what the home needs. Every listing I take gets a pre-listing inspection, so nothing surprises you or the buyer later.
While you shop
I show you homes you can act on and tell you what I see in each one, even when the answer is: do not buy this one.
At closing
The sale, the purchase and the loan land together, and I stay on it until they do.
Selling
What every listing gets
Selling takes more than a sign in the yard. Here is what comes with every home I list.
Pre-listing inspection
You know what a buyer will find before a buyer finds it.
Professional photography
Photos that show the home at its best.
3D virtual tour
Buyers walk through it online before they ever drive over.
A website for your home
A personal web page, with a QR code on the yard sign that takes people straight to it.
Postcards to 200 neighbors
The people around your home hear about it first.
Wide online exposure
Listed where buyers search, with open houses whenever you want them.
Buying a home?
Every step explained
Buying can feel like a lot at once. I walk you through each step in plain words, so you always know what happens next.
You always know what is next
No jargon and no surprises. I explain it before it happens.
I tell you what I see
In every home I show you, including the ones that are wrong for you.
Loan, offer and closing together
I work with several trusted loan officers so they move in step.
The situation you are actually in
Different circumstances, different plans
The fundamentals do not change. The sequence, the timing and how much coordination it takes change completely. Start where you actually are.
01 / SELLING YOUR HOME
A pre-listing inspection, photography, a 3D tour and a personal web page on every listing
02 / DOWNSIZING
Less house, planned in the right order
03 / PROBATE AND TRUST SALES
Selling an inherited home, one clear step at a time
04 / WHAT YOUR HOME IS WORTH
What your home is worth, from someone who looks at it in person
05 / BUYING A HOME
Every step explained in plain words, and a straight answer on every home
06 / FIRST-TIME BUYERS
First-time buying, explained one step at a time
07 / TRADING UP
Sell the home you have and buy the one you want, with no gap and nowhere to live
08 / INVESTMENT PROPERTY
Duplexes, multi-family and rental property, bought with plain answers on condition and price
6 areas. 8 situations. One person who has done all of it before.
Where I work
Six towns I know well
Greenfield
Established ranches, Cape Cods and split-levels near I-894, shopping and medical care.
Explore Greenfield →
West Allis
Bungalows, Cape Cods and duplexes near downtown Milwaukee, often at a lower entry price than nearby suburbs.
Explore West Allis →
Milwaukee
The south, southwest and western neighborhoods: bungalows, ranches and duplexes built from the 1920s to the 1970s.
Explore Milwaukee →
Franklin
Ranches and newer two-story homes on larger lots, close to I-94, I-43 and I-41.
Explore Franklin →
New Berlin
Ranches, split-levels and newer subdivisions on larger lots, between Milwaukee and Waukesha.
Explore New Berlin →
Muskego
Ranches, newer subdivision homes, wooded lots and lakefront on Little Muskego Lake.
Explore Muskego →From the blog
Local market insight
2026-10-28 · 2 min read
What Does a Buyer's Agent Actually Do, and How Does the Agent Get Paid?
A buyer's agent works for you through the whole purchase, and the pay is written down before you ever walk into a home. If you're wary of agents, that's a fair place to start, so let me lay it out.
2026-10-27 · 3 min read
Is It Okay to Go to Open Houses Before I Have an Agent?
Yes. Open houses are made for that, and nobody will ask you to prove you're ready to buy. Going early is one of the cheapest ways to learn what a home really feels like.
2026-10-26 · 3 min read
How Do I Choose a Neighborhood Without Just Guessing?
Compare the places on facts you can check, then visit each one at different times of day. A neighborhood that looks great on a Saturday can feel very different at 7:30 on a Tuesday morning.
2026-10-07 · 2 min read
Do I Need to Move Out While My Home Is for Sale?
No. You don't have to move out to sell your home in Greenfield.
2026-10-06 · 4 min read
How Long Will It Take to Sell Your New Berlin Home?
When selling a home, there are several factors to take into consideration before listing it on the market. Maybe you need to sell your New Berlin home in a couple of weeks and are buying another home, or you want to downsize and are relocating.
2026-10-03 · 3 min read
How Much Will It Actually Cost Me to Sell My Home in Franklin WI?
I frequently meet with Franklin real estate homeowners interested in selling their home and often they begin by asking, “Rich, how much will I get from selling my home?”
2026-10-01 · 3 min read
What Happens If My West Allis Home Doesn't Sell?
“Will my house sell if I put it on the market?”
2026-09-30 · 3 min read
Should You Sell Your Greenfield Home Now, or Wait Until Spring?
Many Greenfield homeowners have been wondering whether to list their homes for sale in the fall or wait until the spring.
2026-09-29 · 4 min read
Should You Put Your Cluttered New Berlin House On The Market?
The struggle to declutter a home prior to putting it on the market is one that many New Berlin homeowners can relate to.
2026-09-24 · 4 min read
How Much Is Your Greenfield Home Worth?
We receive many inquiries from homeowners throughout Greenfield who are contemplating placing their home on the market. The primary question most homeowners have is:
2026-09-23 · 4 min read
Can I Sell My Home in Franklin and Buy Another Home at the Same Time?
Selling your Franklin home and buying another home at the same time. Yes, many homeowners have been in your situation and were happy to find that they were able to complete both transactions.
2026-09-17 · 4 min read
How Much Equity Does Your New Berlin Home Really Have?
Many homeowners understand that as the value of their home increases, so does their equity.
2026-09-16 · 3 min read
I Have a 3% Mortgage on My Franklin Home. Does Moving Still Make Sense?
I hear this one a lot.
2026-09-15 · 3 min read
If I Sell My New Berlin Home… Where Am I Going to Go?
One of the biggest reasons homeowners hesitate to sell has nothing to do with whether they can find a buyer.
2026-09-14 · 4 min read
Why Am I Even Thinking About Moving? What Greenfield Homeowners Should Consider Before Selling!
Most homes are sold before a FOR SALE sign is put in the yard. Most Greenfield homes are sold after months of deliberating whether to list a home that a homeowner has thought about selling for many months.
A Realtor Who Answers the Phone
I am Rich Barnes, a licensed broker with Realty Experts, and I help people buy and sell homes across the Milwaukee area. I have been in the business for 25+ years and have sold hundreds of homes. My office is in Greenfield at 4245 S. 93rd St., and I work with clients in Greenfield, West Allis, Milwaukee, Franklin, New Berlin and Muskego.
The thing people tell me they notice first is simple. When they call, I answer. People want answers now, and a deal does not wait for a call back. I explain every step so you can decide with confidence, and if a home is wrong for you, I say so. If a deal gets rough, I hold it together until it closes. You can reach me at 414-899-8146.
Call Rich: 414-899-8146
Selling One Home and Buying the Next
Most of my clients are doing the same thing. They are selling the home they have and buying the one they want, and they are afraid of one outcome above all: a gap with nowhere to live. I work with several trusted loan officers so the sale, the purchase and the loan move in step.
It starts with a conversation about timing, price and what your home needs. While you shop, I show you homes you can act on and tell you what I see in each one, even when the answer is: do not buy this one. At closing, the sale, the purchase and the loan land together, and I stay on it until they do. If this is your situation, start with move-up buying, or call me and we will map it out.
What Every Listing Gets
Selling takes more than a sign in the yard. Every home I list gets a pre-listing inspection, so you know what a buyer will find before a buyer finds it. It gets professional photography and a 3D virtual tour, so buyers can walk through it online before they ever drive over. It gets its own personal web page, with a QR code on the yard sign that takes people straight to it, and postcards go to 200 of your neighbors. It is listed where buyers search, and I run open houses whenever you want them. See how this works for Greenfield sellers or West Allis sellers.
Buying a Home, Every Step Explained
Buying can feel like a lot at once, especially the first time. I walk you through each step in plain words, so you always know what happens next. I tell you what I see in every home I show you, including the ones that are wrong for you, and I work with several trusted loan officers so your loan, your offer and your closing move together. If this is your first purchase, start with first-time buying. If you are looking at rental property, I also work with investors, including multi-family and duplexes. I do not place tenants or manage rentals.
The Towns I Know
I know these six towns, and I write about each one from what I see in the homes, not from a brochure. Read about Greenfield, West Allis, Milwaukee, Franklin, New Berlin and Muskego. Each page tells you what the homes are like, which school districts serve the town and what you might give up compared with the town next door.
The situations I help with include first-time buyers, move-up buyers, downsizing, divorce sales, probate and trust sales, investors and multi-family, VA and military buyers, and relocation. Whatever yours is, call 414-899-8146 or send me a message.
Frequently Asked Questions
Which towns do you serve?
Greenfield, West Allis, Milwaukee (the south, southwest and western neighborhoods), Franklin, New Berlin and Muskego.
Can you help me sell my home and buy the next one at the same time?
Yes. It is the most common thing I do. I work with several trusted loan officers so the sale, the purchase and the loan move in step.
What do I get when you list my home?
A pre-listing inspection, professional photography, a 3D virtual tour, a personal web page with a QR code on the yard sign, postcards to 200 neighbors, wide online exposure and open houses if you want them.
How long have you been in real estate?
I have been in the business for 25+ years, and I have been a licensed broker since 2006.
Do you work with investors?
Yes, including multi-family and duplexes. I do not place tenants or do tenant management.
Thinking about a move?
Call, and you get an answer. We will figure out your next step together.